Pick a Hard Problem

Escape the habit of choosing small, derivative ideas.

Pick a Hard Problem
The most counterintuitive secret about startups is that it’s often easier to succeed with a hard one than an easy one.
A hard startup requires time, money, and technological breakthroughs. But if you can make it work, you'll have a major tailwind to help you along the way.
The year after Instagram launched, there were 1000 teams working on photo-sharing but fewer than 10 working on nuclear fusion. Most founders chose ideas like photo-sharing because those ideas seemed easy.
But startups that are easy to start soon become hard to grow. If you're similar to what already exists, it's hard to cut through the clutter. And if you're unambitious, it's hard to attract ambitious advisors, investors, and talent.
Ask yourself, what's the most ambitious version of the thing you're working on?

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Sam Altman Collection