Question Your "Why"

Making sure your motivations are earnest.

Question Your "Why"
By focusing on communicating from the inside out, we tap into the shared values, drives, and intuition of our audience. Logic serves passion. If you can win their hearts, their minds will follow.
Understanding the motivations behind your own actions is crucial for gaining support and loyalty from others. People are drawn to those who share their beliefs. So the first step to find your audience is to make sure your beliefs are held in earnest.
Consider your "why message" from the previous lesson. Do you believe what you say? Is there some other purpose you hold more dear? If there's dissonance within you, take time to write about it now. Perhaps you'll find a subtle but important change in your "why message."
The goal is not just to sell to people who need what you have, the goal is to sell to people who believe what you believe.
The goal is not just to hire people who need a job, it's to hire people who believe what you believe. If you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.
What must you believe and who must you become such that others will work for you with blood, sweat, and tears?

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Simon Sinek Collection