Part IV: Convincing Others

The story of Blake Scholl. Blake creates a strong, clear vision.

Part IV: Convincing Others
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Part IV: Convincing Others
Part IV: Convincing Others
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Once convinced, his task was to convince others. How do you persuade employees, investors, and the world that you're serious? The more incredible your idea, the more credibility you'll need.
Credibility demands a clear vision. For instance, you need to tell a great story and know enough about your field to speak credibly. But you also need to show real progress against your vision. For instance, you need to get impressive advisors, build proof-of-concepts, or pre-sell customers.
A strong, clear vision lets you be "strategically inflexible while being tactically flexible." Blake's vision hasn't changed since he started the company. Because his direction is fixed, he sees his results compound much more rapidly than if he were indecisive.
Boom's method for developing a deep vision is to keep asking why. Start with a superficial vision and ask why that mission is important. Example: - Our mission is to go fast and save time. Sure, but why? - To connect people around the planet. Ok, but why? - We connect people around the planet to expand what's possible. It's about "who can you fall in love with," or "who can you do business with?"
Follow the same process to find a deeper meaning in your own mission. First state your mission and then ask why it's important. Keep drilling until you find the source of self-evident energy.
A clear vision anchors you to a definite point in the future. Here's the roadmap Boom is following. 1. XB-1: a supersonic jet. 2. Overture 1: an airliner priced at business class fares. 3. Overture 2: an airliner priced at premium economy fares. 4. Overture 3: an airliner priced at the lowest industry fares. What's your own long-term roadmap?

Story From

YC Founders Collection